Case Study

  • Agency: CI Events, Australia
  • Client: Commonwealth Bank of Australia
  • Destination: Copenhagen
  • Event: Annual Conference for Insurance Brokers
  • Time: September 2004


To produce and implement a creative social programme that reflects Scandinavian history and traditions as well as modern lifestyle.


To organise all transportation, all excursions, 4 different off-site meals, 2 welcome receptions, 2 historic dinners and 1 gala dinner which entailed using 13 different venues.


The event was organised for 2 distinct groups, of 154 and 102 persons respectively, which arrived and departed 48 hours apart: each group had to be able to enjoy the same opportunities and services during a 5 night stay in Copenhagen and the core social activity had to be a gala dinner evening with full entertainment, which all 256 guests would attend. Each group enjoyed an orientation cruise through Copenhagen on arrival day, Restaurant Perlen in Tivoli Gardens was chosen for the 2 welcome receptions, the historic dinners took place in the vaults of Kronborg Castle, including the appearance of Hamlet and Ophelia and entertainment by renaissance musicians and dancers and the gala dinner took place at Axelborg with entertainment that included, amongst others, the Tivoli Boys’ Guard, the Copenhagen University Mens’ Choir, musicians from Copenhagen’s Royal Theatre and an ABBA cover band. All excursions were operated as optional events, based on on-site sign-ups: four different excursions were operated with a total of 12 different departures.


Preparations commenced 1 year prior to the event and throughout this period First United had a project manager dedicated to the event. During implementation, the event management team –in addition to the project manager – comprised 5 full time hostesses and 4 location/venue supervisors.


Colin Bould, Commonwealth Bank of Australia: “The event was a tremendous success, the gala evening was fabulous and everybody had a great time. Copenhagen more than lived up to our expectations and we would like to thank First United for a wonderful programme”.