Case Study

  • Agency:
  • Client: Allianz Suisse Elite Club Incentive
  • Destination: Copenhagen
  • Event: Allianz Suisse Elite Club Incentive
  • Time: September 2010


To plan and organize a creative incentive reward which included a high level of participant activities and an authentic originality that reflected the values and the culture of the destination.

Logistic Requirements

To create a 3 day/2 night programme for 42 persons which would meet the brief specification, which would appeal to a group of predominantly male participants and which included a palette of original features.


42 expectant participants (incl. 1 lady!) arrived at Copenhagen Airport with 2 event directors and a photographer.  Typically for Switzerland, there were 3 language divisions within the group. Upon arrival, the group was transferred to the iconic Opera House for lunch before being subdivided into 6 micro groups, each with its own guide, for an introduction to Copenhagen using transportation as diverse as rickshaws and the Metro network. Local delicacies were enjoyed at stops along the way before check in at the hotel. After a private dinner in Nyhavn with nautical harmonica entertainment, Tivoli Gardens just had to be visited.  The next day started as a mystery: it turned out to be a day of Viking challenges at the Lejre Viking settlement, where people live under the same conditions as the Vikings did some 1200 years ago. The group was again divided into 6 teams for the activities, which included a variety of Viking production chores as well as some hunting and fighting activities. Of course, simple Viking style finger food was available to stave off hunger pangs and a Viking lunch, washed down with beer and mead, rounded off the visit.  After lunch, the group moved on to the town of Roskilde – once a Viking settlement on the sheltered waters of Roskilde Fjord – to visit the Viking Ship museum before facing a new challenge – learning the arts of setting sails, raising flags and rowing the various Viking ships on the waters of the fjord. The day was rounded off with a complete change of style and direction: a private dinner at Club Royal with a circus performance – fire eater, sword swallower and tightrope dancer i.a. – and champagne cocktails, a 4 course dinner to the music of an overtly attractive jazz songstress and her band. On day three, the departure transfer was by two veteran schooners, which docked in a small harbour near the airport for lunch before airport check-in.

In Practice

Preparations began 17 months prior to the event and during this period the project was subject to rigorous client control and dedicated First United project management. During implementation, all activities were coordinated by our project manager in cooperation with the client’s event directors.


We are naturally very proud to quote the client, M.Rémy Duflon, Membre de Direction:

”Nous sommes très bien rentrés et très contents de notre séjour à Copenhague. Je tiens encore à te remercier pour ton engagement et ta disponibilité durant tout l’incentive. Grâce à ton excellent  travail  ce voyage a été une réussite et j’ai eu beaucoup de plaisir à travailler avec toi. Je sais aussi apprécier les personnes comme vous qui s’engagent à fond “

An abbreviated translation:  Thank you for your commitment and presence. Thanks to your excellent planning, the event has been a great success and I have been very happy to have worked with you.