Flemming A. Madsen

Flemming A. Madsen, Copenhagen

Managing director

Flemming made an early start in the industry, working as a transfer manager and operational assistant while completing his studies. He has been with First United since 1991 and has amassed a comprehensive knowledge of planning and operating events throughout Scandinavia. Today, in addition to his position as CEO, Flemming also has overall responsibility for sales and marketing strategies. Flemming still nurtures his penchant for involvement with complex corporate events, primarily originating from the UK and US markets.
Languages: Danish, English, and Scandinavian languages

Harald Riisnæs

Harald Riisnæs, Bergen

Director, Norway office

Harald Riisnæs has been employed in the MICE business since 1995. He was the CEO of Travel Planners of Scandinavia DMC & PCO in Norway for 20 years before he and his team joined First United. He has a fundamental fascination of the challenging corporate Travel & Events segment and with special attention on international incentives and Congress management. Formal education includes a BA Hons in Tourism & Marketing Management from Oxford Brookes University, England.
Languages: Norwegian, English, and Scandinavia languages

Per Fruensgaard

Per Fruensgaard, Copenhagen

Senior Project Manager

Per has worked 16 years with client and guest service management, mainly in Paris, Rome and Lisbon but with spells of duty in North Africa, Mexico and Turkey. Returning to Denmark in 2002, he applied his talents to destination management and joined First United in 2004 to increase our capacity to service the French and Italian speaking markets. Per works with incentives, congresses, tailor made events, and special interest groups with focus on gastronomic, history, architecture, and Danish Design.
Languages: Danish, English, French, and Scandinavian languages

Annemarie Abben

Annemarie Abben, Copenhagen


Annemarie joined First United in 2016. Before she entered the MICE industry she worked as a lawyer for 10 years. Due to her background, she handles our contracts and takes care of HR matters. Further, Annemarie assists with the daily business operating incentives, events, and congresses.
Languages: Danish, English, and Scandinavian languages

Lisa Fedorova Callesen

Lisa Fedorova Callesen, Copenhagen

Project Manager

Lisa joined First United in 2016 with solid experience from the Scandinavian MICE industry.
She holds a master degree in Tourism Management (EMTM) and has always been excited about promoting Denmark as MICE destination. Lisa mainly works with corporate clients creating tailor made events and incentives, as well as with groups attending congresses and conferences in Scandinavia.
Languages; Danish, English, Russian, and basic knowledge of Spanish

Sindre Hauge

Sindre Hauge, Bergen

Key Account Mananger

Sindre Hauge has been in the MICE industry since 2009. He holds a BA in International Hospitality Management from University Cesar Ritz in Switzerland. Sindre has extensive hospitality and logistics experience from past management employment in hotels and restaurants in Europe. His primary focus is to serve our key PCO clients as the lead project manager and also as operations manager for our incentive travel business

Languages: Norwegian, English, and Scandinavian languages.

Per A. Riisnæs

Per A. Riisnæs, Bergen

Senior Advisor

Per A. Riisnaes has more than 50 years of experience within both Norwegian and the international travel industry and is considered a pioneer in the Norwegian incoming tourism industry. In 1990 he founded his own company, Travel Planners of Scandinavia. Today he is still tailoring upscale Scandinavian FIT and group leisure programs.
Languages: Norwegian, English, and Scandinavia languages

Lina B. Jørgensen

Lina B. Jørgensen, Copenhagen

Project Manager

Lina has a theoretical background from Utena Business College in Lithuania, the Hotel and Restaurant Academy in Copenhagen and has finished with a bachelor degree from Oxford Brookes University in Hotel and Restaurant Management. Furthermore, she has practical experience from The Goring and The Athenaeum hotels in London and Radisson SAS in Copenhagen. Lina has five years experience within Destination Management before joining First United in 2011. Lina works primarily with conferences & incentives planning and operations.
Languages; Danish, English, Lithuanian, and Russian

Yael Katz Henningsen

Yael Katz Henningsen, COPENHAGEN

Project Manager

Yael has a wide background from the service industry before she joined the First United team in 2017. After starting her career as a guide and in hotel management she discovered her passion for small and big groups for incentive travels and events in general. Yael loves to tailor every event to the needs of the client and she is very eager to find new places and ideas all around Scandinavia. Yael also works with groups attending congresses and conferences in Scandinavia. She has a degree in event management and mainly works with corporate clients.
Languages: Danish, English, Italian, Spanish, German.