© Yannick Brossard

Car Launch in the Capital of “Hygge”

© Carsten Andersen

Copenhagen – the perfect match of Design and “Hygge” 

“Hygge” or, in other words, the art of cosiness is a new trend all around the world and it originates from Denmark. Denmark is also the incarnation of icon Design and Archtecture, and thus the perfect place for the car launch of the new Renault Captur.

First United had less than 4 months to tailor this car launch for 13 groups of journalists and bloggers from 30 countries with more than 428 guests testing 2 different models of the Captur during the day. The event took place over 16 event days. The central waterfront venue – the Weber Grill Academy, an exciting location in its own right, was freshly painted and remodelled to fit the concept and reflect the thoughts behind the project – so the journalists could fully admire and enjoy the Renault Captur and its iconic black and orange colours. All elements used for the project was orange and black – venue, grills, presentation cabins, food and of course the cars. The location of the venue calls for creative solutions to complex logistics challenges for unique briefing facilities, test-driving, parking and washing facilities – all in the heart of the busy city of Copenhagen and the surrounding scenic ocean roads. First United helped Hopscotch put this iconic and lively event together to a perfect match of design and hygge – all executed to perfection.

The feedback from the client was: “…a result with 98,5% satisfied or very satisfied participants and I offer my sincere thanks for this” – Madame Françoise CARTIER, Renault.

Agency; Hopscotch, Client: Renault

© Carsten Andersen