© Vikingeskibsmuseet: Werner Karrasch

Welcome to the Land of Legends

© Vikingeskibsmuseet Werner Karrasch

Viking Challenges and Danish Architecture


To plan and organize a creative incentive reward with high level participant activities and an authentic originality reflecting Danish values and culture, including Viking challenges and Danish Architecture.

Logistic Requirements

To create a 3 day/2 nights programme for 42 persons including a palette of original features.


42 expectant participants arrived at Copenhagen Airport with 2 event directors and a photographer. Typically for Switzerland, there were 3 language divisions within the group. Upon arrival, the group was transferred to the iconic Opera House for lunch before being subdivided into 6 micro groups, each with its own guide, for an introduction to Copenhagen using transportation as diverse as rickshaws and the Metro network. Local delicacies were enjoyed at stops along the way before check-in at the hotel. After a private dinner in Nyhavn with live music entertainment, the rest of the evening was spent in Tivoli Gardens. The next day started as a mystery: it turned out to be a day of Viking challenges at the Land of Legends; a Viking settlement, where people live under the same conditions as the Vikings did some 1200 years ago. The group was again divided into 6 teams for the activities, which included a variety of Viking production chores as well as some hunting and fighting activities. Of course, simple Viking style finger food was available to stave off hunger pangs and a Viking lunch, washed down with beer and mead, rounded off the visit. After lunch, the group moved on to the town of Roskilde – once a Viking settlement on the sheltered waters of Roskilde Fjord – to visit the Viking Ship museum before facing a new challenge – learning the arts of setting sails, raising flags and rowing the various Viking ships on the waters of the fjord. The day was rounded off with a complete change of style and direction: a private dinner at Club Royal with a circus performance – fire eater, sword swallower and tightrope dancer i.a. – and champagne cocktails, a 4-course dinner accompanied by a jazz songstress and her band. On day three, the departure transfer was by two veteran schooners, which docked in a small harbour near the airport for lunch before airport check-in.

© Vikingeskibsmuseet Werner Karrasch

In practice

Preparations began 17 months prior to the event and during this period the project was subject to rigorous client control and dedicated First United project management. During implementation, all activities were coordinated by our project manager in cooperation with the client’s event directors.


We are naturally very proud to quote the client, M.Rémy Duflon, Membre de Direction, in abbreviated translation:

Thank you for your commitment and presence. Thanks to your excellent planning, the event has been a great success and I have been very happy to have worked with you.

Client: Allianz Suisse, Elite Club.